Analyzing Your Client's Competitive Position

Authored by Joanne Flood, CPA-MBA
About this Course
In this course, we will give you tools for gathering information. You are probably familiar with techniques to help you with examining a company's internal and external dynamics. In the first half of this course, you’ll learn how to drill down for information. At the uppermost layer, you'll start with the identification of general objectives. After completing this course, you'll be able to use the techniques and detailed questions you learned as a way to gather this, and other, critical audit information.
Learning Objectives
  • Categorize external forces as strengths, weaknesses, opportunities, or threats to your client
  • Assess the relative strength of a client's competitors, suppliers, and customers
  • Ask detailed questions of your client to gather information about competitors, suppliers, and customers
  • Access public sources to gather information about your clients, and their suppliers, competitors, or customers
Key Topics
  • Understanding the environment your client operates in
  • Positioning in the market
  • Business strategies
  • Sources of information about your client and competitors
Who will it benefit?
Level 3, Audit Senior/In-Charge identifies the more difficult areas for experienced auditors. Audit Staff Essentials Level 3 courses will give your staff the confidence necessary to begin assuming client and engagement management
$ 85.00
AICPA Member Price: $ 69.00
Course is unavailable for purchase.
NASBA Field of Study
Accounting and Auditing
CPE Credits
Delivery Method
QAS Self-Study
Advance Preparation
Last Updated